Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or email out of the total number of users who see it. It serves as a core indicator of how compelling, relevant, and engaging your content is to your target audience. The Formula
To calculate CTR, you divide the total number of unique clicks by the total number of impressions (views), and then multiply the result by 100 to get a percentage:
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If a search engine ad is shown 1,000 times (impressions) and 50 people click on it, the CTR is 5%. Why CTR Matters Understanding Click-Through Rate (CTR) – Investopedia
Leave a Reply