In technology and business, a platform is any foundational environment, network, or architecture that allows other tools, software, or users to build, interact, and exchange value. Instead of doing just one specific job like an app, a platform acts as an intermediary or infrastructure that hosts multiple applications or user interactions.
Depending on the context, “platform” generally falls into one of four major categories: 1. Business & Digital Marketplaces
These are economic ecosystems that connect two or more independent groups—usually producers and consumers—to exchange goods, services, or information.
Marketplaces: Platforms like Amazon or Airbnb connect buyers with independent third-party sellers or hosts.
Gig Economy: Uber or Deliveroo connect passengers/hungry customers with independent drivers and couriers.
Social Media: Systems like Facebook, YouTube, and TikTok act as platforms connecting content creators with viewers and advertisers. 2. Computing & Operating Systems Platform strategy, explained | MIT Sloan
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